In this episode we’re joined by Adrienne Barnes. Adrienne is a B2B SaaS Content Marketer and strategist who’s advised and written for top B2B SaaS companies including Stripe, Drift, and Demio. She is also the founder of Best Buyer Personas. We discussed:

• Why it’s important to know the relationship your customers have with your company?
  
• How to apply what you know about customers to your content?
  
• How to get started with customer research?
  

Resources

• How SaaS Marketers Can Get Buy-In on Qualitative Research Projects
  

Connecting with Adrienne

• Reach out on Twitter‍
• Adrienne’s personal website