Greg S. Reid talks with Jason Barnard about stickability. Greg S. Reid is known best for being the Founder of Secret Knock, a Forbes and Inc. Magazine top-rated event focused on partnership, networking, and business development. Greg S. Reid and Jason Barnard discuss the concept of "Stickability," which is all about perseverance in business and life. Greg shares insights on how to maintain perseverance through challenges, citing examples from successful individuals like Steve Wozniak of Apple and Truett Cathy of Chick-fil-A. Greg also talks about the idea of "relaxed intensity," staying calm yet focused in stressful situations. He discusses the difference between seeking counsel from successful people versus listening to opinions. The episode is an essential guide for entrepreneurs on how to lead, persevere, and ultimately succeed in business and personal life. What you’ll learn from Greg S. Reid 00:00 Greg S. Reid and Jason Barnard 01:09 What Did Jason Barnard Highlight in Greg S. Reid’s Google Learn About Results? 02:32 What Did Google Learn About Say on How Leaders Create Stickability, per Jason Barnard’s Search? 02:55 Who Did Google Learn About Suggest as Expert Speakers on Stickability, per Jason Barnard’s Search? 04:32 What is Perseverance? 04:34 What is the Process for Achieving Your Goals According to Greg S. Reid? 04:39 Why Do Only 0.1% of People Persist Through Challenges to Reach Their Goals? 04:49 What is One of Greg S. Reid’s Biggest Bestselling Books Besides Stickability? 05:00 Why Do So Many People Quit Just Short of Success, and What Separates Those Who Persevere? 05:14 Who is Truett Cathy? 05:23 Why Does Chick-fil-A’s Success Stem From Capitalizing on Unexpected Chances? 05:31 Why Do Leaders with Stickability Focus On Opportunities Rather Than Obstacles? 06:39 Why Did Steve Wozniak and Steve Jobs Choose to Keep Going Instead of Giving Up? 07:08 Why Should a Person View Challenges as an Opportunity for Innovation Instead of Simply Giving Up? 07:51 How Can a Business Leader Inspire Their Team to Stay Persistent and Keep Working Toward Success? 08:48 What Qualities Should a Leader Look for in a Team Member Who Will Contribute and Support Them? 09:21 What Kind of Person Should a Leader Surround Themselves With to Achieve the Results They Want? 10:19 What Should a Leader Do if Someone is Holding Back the Success of a Project or Company? 10:34 Why Should a Leader Have the Courage to Lead? 11:18 Why is it Important for Leaders to Step Back and Evaluate the Roles They Are Hiring For? 12:00 How Can Leaders Conquer Moments of Fear? 12:22 Why Did Pem Sherpa Choose Everest’s Summit for His Interfaith Marriage? 12:33 How Did Relaxed Intensity Help a Couple Overcome Crisis on Mount Everest? 12:49 What is Relaxed Intensity? 13:40 How Do Leaders Leverage Relaxed Intensity to Succeed in Their Goals? 13:46 Why Do Leaders Need Relaxed Intensity? 14:14 Why is a High Level of Commitment Necessary When Pursuing Big, Challenging Goals? 15:39 Why is it Important for Entrepreneurs to Keep Trying After Multiple Failures Before Succeeding? 16:39 How Can Leaders Determine When It’s Time to Stop Pursuing an Idea in Business Before It Fails? 18:10 What Does “Successful People Seek  Counsel and Failures Listen to Opinion” Mean? This episode was recorded live on video March 4th 2025 https://youtube.com/live/bFfeHzvbDtU Links to pieces of content relevant to this topic:Greg S. Reid Transcript from Greg S. Reid with Jason Barnard on Fastlane Founders And Legacy. Stickability [00:00:00] Jason Barnard: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs and executives and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands the test of time and becomes our legacy. A legacy we're proud of. Fastlane Founders and Legacy with Jason Barnard. Hi everybody and welcome to another Fastlane Founders and Legacy with me, Jason Barnard. And a quick hello and we're good to go. Welcome to the show, Greg S. Reid. [00:00:42] Greg Reid: Geez, I gotta tell everyone's watching right now thinking they got double vision or something like that. First of all, you were not drinking last night. We just happen to be twins. [00:00:51] Jason Barnard: Right. And if you're not watching, you're listening. We're both wearing red, we're both bald, and we're both incredibly handsome. So lovely to meet you, Greg. We're going to be talking about Stickability, which is all about perseverance. I know about it because I do it. You know about it because you do it. You studied it and you've written about it. This can be super interesting. Stickability in business in particular. But before we start, here's the result for tell me about Greg Reid in Google's AI. In Google's Learn About. It's experimental in the US and it's brilliant. It's the ChatGPT killer. Knocks it out of the park. Gives you a great description, really accurate. Explore related content. On the left hand side over there you've got keynote speaker, author, film producer, entrepreneur, context for who you are, what you do and who you might be serving. That is a brilliant result, Greg. And you tell me you've been working on educating Google Gemini and it seems to have worked. [00:01:40] Greg Reid: Yeah, well actually a good mentor follows good counsel. And you gave me great insight. When you and I spoke a couple months ago with Scott Duffy, you mentioned how we need to train the AI that's coming out because all it knows is what you know and GPT is what is that? General pre programmed, whatever, what's the actual term? Right. So we got to program it. So what I did is I started going in the back end of Gemini and I kept asking it, who is Greg Reid? Greg Reid, Author and said, would you like to make a suggestion? I said, use this as a website when people search for Greg Reid or Greg S Reid. And every night I go through and I do that and by doing it, it looks like it's working. [00:02:23] Jason Barnard: Yep, absolutely brilliant. And the foundation is actually having a good website and then getting the machine to trust it and you've got both of those in bucket loads. I also asked it as a business leader, how do you create stickability? And it's come up with exceptional customer service, innovative products and services, consistent brand messaging, strong community building and loyalty programs and rewards. I don't know if that's what your approach to stickability is, but Google's AI Learn About has told me that. So we'll be going through that in a moment. And then the last thing, I really like this, I saw somebody using an agent AI. So we're going to be using AI to figure out who are the people we should be speaking to in any different any specific industry on any specific topic. When I asked it about potential speakers for my imaginary conference where somebody's going to give a talk about stickability, recommend some people. It came up with Seth Godin, Simon Sinek, Gary Vaynerchuk, Greg Reid, Malcolm Gladwell. Greg, you're up there with the best. [00:03:23] Greg Reid: Well, thank you. I like to feel like I've done my homework and it's starting to pay off a little bit. For those of you who are new to me, my name is Greg. I'm here in San Diego. I've been publishing 156 books, 45 languages, I have a star in the walk of fame. And it's so funny because I write these books, but I'm dyslexic, can't spell, can't read, can't write, very good. Play me words with friends and win every time. And I learned a valuable tool. You work your strengths and you hire or align with your weaknesses. So I would sit down with these amazing ghostwriters and editors and I'd say a boy wants a bike, gets off his butt, he mows lawns, makes money, now he's got a bike. Then we'd recraft and come back and say it was a glorious Sunday afternoon when a young bright eyed lad caught the entrepreneurial dream. And they would recraft it the way people would want to read it. And by doing so and aligning both of our directions, we've impacted the lives of millions. [00:04:15] Jason Barnard: Brilliant, wonderful. And stickability is what you're all about. It's not just growing a business, starting on a lawn, getting a bike, then moving up. It's perseverance throughout your entire life. Is that about right or is it a lot more than that? [00:04:31] Greg Reid: Yeah, perseverance is the power to persevere. I mean, if all it is, is it, first there's a dream, then there's challenge and then victory. Almost 99.9% of people quit in the challenging times. The only the people that we tell the stories about are those who didn't quit and kept going through the toughest of moments. And one of the biggest, bestselling books I ever did, besides Stickability was Three Feet from Gold. It's a story about a guy who gave up three feet away from the biggest gold strike in the history of the world. And it seems like so many people quit one class short from a degree or sales or marketing. But it's the people that persevere and have that stickability. We're the ones that, you know, tell their stories today. One of my favorite interviews I did was a guy named Truett Cathy. He started a company in America called Chick-fil-A restaurants. It's one of the biggest franchises, multi billions. And I said, what makes you so special? And he said, the power of stickability is to keep your eye on the prize, but look for and capitalize on unexpected opportunities. I said, like what? He says, well, if I'm on my sofa and I want to get to the end of the street, I get off my back and I start moving that way. He goes, a planner. Well, they're going to over plan. They're going to look for every step and, you know,