Last night we kicked off Season 2 of Demand Gen Live with our co-hosts Chris Walker (CEO, Refine Labs) and Megan Bowen (CCO, Refine Labs). We leaned harder into the AMA format and covered a variety of topics including:  

• Being proactive vs. reactive in the sales process and with customers; 
• Why meaningful content should be incorporated throughout the entire sales and customer journey;
• Launching into a new market with a new product;
• Customer at-risk identification programs; and
• 2021 Demand predictions

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