What started as a rebrand for Podcast Workflows turned into a full re-evaluation of my entire business. After conversations with my mastermind group and some deep reflection, I realized I wasn’t just serving podcasters—I was helping solopreneurs create space in their businesses through automation, systems, and smart workflows. Holly guided me through a brand strategy process that helped me clarify my audience, messaging, and positioning, leading to a full personal rebrand.

 For all of the links mentioned in this episode, go to https://streamlined.fm/467

Top Takeaways

• Niching down feels scary, but it makes it easier for the right people to find and hire you.
• Clarity in branding makes decision-making easier, from product offerings to content creation.
• A good brand should reflect your personality and values—mine even incorporates my love for baseball and spaciousness.

Show Notes

• Niching down feels scary, but it makes it easier for the right people to find and hire you.
• Clarity in branding makes decision-making easier, from product offerings to content creation.
• A good brand should reflect your personality and values—mine even incorporates my love for baseball and spaciousness.