Often times the very thing we should be looking at in our business is the last thing we really comprehend and focus on in depth. And that is our finances.I am pleased to have Ruth King, a serial entrepreneur and profitability master. She has written a best selling book, "The Courage to be Profitable, along with two award winning books.She will discuss the keys to proper financial management as well as the 7 ways to get through tough times. Please join us for a fascinating show.This show is broadcast live on Wednesday's at 12PM ET on W4CY Radio – (www.w4cy.com) part of Talk 4 Radio (http://www.talk4radio.com/) on the Talk 4 Media Network (http://www.talk4media.com/).