Aicila hosts and produces Business as UNusual to learn from CEOs, Entrepreneurs, Artists, and more what motivated them to forge the path they are on and how they are innovating in their area of influence.In this episode of Business as UNusual, host Aicila sits down with Mickie Kennedy of eReleases to delve into the world of public relations for small businesses. Mickie reveals how even the smallest companies can leverage PR to achieve significant media coverage and credibility. From overcoming imposter syndrome to crafting impactful press releases, this episode is packed with actionable insights for small business owners and entrepreneurs.Topics discussed in this episode:- Overcoming Imposter Syndrome in Small Business PR [02:15]- Why Unique Stories Capture Journalists’ Attention [07:40]- The Definition of a Small Business and Who Uses eReleases [12:30]- Writing Effective Press Releases and Using AI [15:55]- Trend Analysis: Economic Booms in Non-Industrialized Countries [20:10]- Mickie’s Journey from Faxing to Emailing Journalists [27:45]- Business Skills from a Marketing Mastermind [31:20]- Strategic PR Campaigns and Tracking Impact [38:05]- Ethical Guidelines in PR and Fake Celebrity Endorsements [45:00]- The Affordable Side of PR Services [51:30]Resources mentioned in this episode:- Ereleases website: https://www.ereleases.com [01:50]- Free PR Masterclass: https://www.ereleases.com/plan [42:10]- PR Newswire: https://www.prnewswire.com [53:35]- Transform your PR strategy with Mickie's free masterclass: [Take the Course](https://www.ereleases.com/plan)- Ready to get your company's story heard? Visit eReleases: [Learn More](https://www.ereleases.com)- Harness the power of storytelling in PR.Episode transcript:The full transcript of this conversation is available at bicurean.com/bautranscripts3Websitehttp://www.ereleases.comLinkshttps://x.com/ereleases https://www.facebook.com/ereleases.press.release.distribution https://www.instagram.com/ereleasespr https://www.linkedin.com/in/publicity/ https://www.pinterest.com/ereleases/ https://www.youtube.com/user/ereleases https://www.tiktok.com/@ereleasesLightly edited and produced by BiCurean Consulting, BiCurean.com. #entrepreneurs #podcast #businessasunusual #pr #storypower #smallbusiness Hosted on Acast. See acast.com/privacy for more information.