Patagonia - the 48 year-old outdoor equipment and apparel company - has long been passionate about protecting the environment. But when Georgia passed new voting access laws in March, Patagonia was one of first to speak out and push back against the changes.

Why did the retailer choose to be a part of this political fight? That's what Alan Murray asks Patagonia CEO Ryan Gellert in this episode of Leadership Next. Gellert details how the company's activism has evolved over time, and how Patagonia decides which issues to support.

Gellert also shares the challenges of becoming carbon neutral, how being a certified B Corp has made Patagonia a better company, and why a failure to fight for stakeholders is a "real risk to businesses."