Even after failing out of design school, TA3 Founder and CEO, Leila Shams, still felt called to a career in the fashion industry. While designing for top brands in New York City, she created her own celebrity-loved label which eventually led her to launch TA3 and her mega sculpting patent-pending shaping swimsuits.

In today's episode, Leila gives insight into the inspiration behind the brand and its name and a look into some of TA3's successes and challenges since launch.

Leila also gives discusses:

• The process of developing her design and finding the right manufacturing partner
• Product launch strategies currently being used in the fashion industry
• The importance of utilizing customer feedback to make product improvements
• Her experience preparing for and being on Shark Tank
• The biggest challenge of growing TA3 over the last two years

You'll also hear Leila's advice to her younger self and what new products TA3 is planning for launch over the next year.

Get a behind-the-scenes look at what we've learned over the past 6 years here at Wavebreak, as we share proven growth strategies you can use in Q4 at https://bfcmwebinar.com

This episode is sponsored by Attentive

Attentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue.

Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  

And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.

This episode is also brought to you by Wavebreak

Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.

Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.

From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.

Curious if Wavebreak is right for you? Reach out at Wavebreak.co