Ready to make your brand POP? Join Michelle and current BINGOALS participant Palu Malerba as they dive into the culturally infused branding and design, the importance of specialization, and tips on designing packaging that tells a story. Palu is a young entrepreneur from Argentina and the founder of CreativeWise, a packaging design agency for brands in the CPG industry. Having lived as a digital nomad for over eight years, Palu's deep appreciation for the unique aspects of various cultures has profoundly influenced her business, driving her to collaborate with clients worldwide and making culturally inspired design the guiding star of CreativeWise. Now, she helps businesses highlight the uniqueness of their products' cultural backgrounds through beautiful, impactful design. ------------------------ In today's episode, we cover the following: Takeaways from BINGOALS and working 1:1 with Michelle CreativeWise's offering The power of specialization Culturally-informed branding and design How being a multicultural business owner is a huge advantage Working culture differences around the world Attracting clients from different cultures Brand differentiation around the world Cultural appreciation vs. cultural appropriation The decline of artisans in America ----------------------- GUEST INFO: To learn more about Palu and CreativeWise, follow them on Instagram, @PaluMalerba, and visit their website, CreativeWise.co ----------------------- This episode is sponsored by Sticker Giant. Elevate your branding with labels and stickers that will attract attention in all of the right ways. Bring your designs to life by visiting StickerGiant.com and using promo code KMAPODCAST for 15% off!! ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard