It's a Super (Gold) Star showdown this week as we're joined by Trey Hill of Gold Star Inspections in Houston! Modern social media content strategies have changed over the years but they boil down to one thing... authenticity! And you won't find anyone who embodies that better than Trey. So, if you're a new inspector and don't know where to start when it comes to content marketing... YOU NEED TO WATCH THIS THE WHOLE WAY THROUGH! Especially if you've ever wondered what makes for GREAT content, and how the best in the industry fit video making into their workflow on site. Trey also shares his journey from traditional marketing to becoming a social media influencer in the home inspection space, highlighting the importance of making educational content entertaining. This episode's Drink of the Day is also a lil different than previous ones, as we get into personal health and the importance of maintaining a work-life balance in a demanding profession. We also get into the controversial concept of having a 'villain' in home inspection video content, as well as the significance of community engagement when it comes to building an audience. Trey also shares his personal experiences with getting hacked and rebuilding his online presence. SO! Like and subscribe, obviously share. And lastly... subscribe to the newsletter here: https://pages.theridealong.show/newsletter The TLDR: Trey Hill has been in the inspection business for over 10 years. Social media has transformed how home inspectors market their services. Creating engaging content requires balancing education and entertainment. The inspection process should always come first before content creation. Unique challenges exist for home inspectors in creating content on-site. Networking with realtors is crucial for business growth. Trey emphasizes the importance of a structured inspection workflow. Content creation can be spontaneous but should remain relevant to inspections. Home inspectors often face the challenge of staying focused during inspections with clients present. Maintaining personal health is essential for long-term success in the inspection industry. Content creation can be awkward and challenging. Taglines can significantly enhance brand recognition. TikTok has become a powerful platform for viral content. Engagement with followers is crucial for growth. The villain concept in content can be effective but isn't for everyone. Authenticity is key in content creation. Social media platforms are constantly changing. Rebuilding after setbacks requires community support. Humor and relatability can make content more engaging. It's important to be true to oneself in content creation. The Links: Sign up for Inspection Fuel at https://www.inspectionfuel.com/register Subscribe to our newsletter at: https://pages.theridealong.show/newsletter Get more from the ISN blog at: https://www.inspectionsupport.com/inspectors-on-social-media-trey-hill-interview/ Get more from the Palmtech blog at: https://www.palmtech.com/social-media-inspection-success-trey-hill/