Rob Walling on multiple projects, why building an audience is dumb and other SaaS wisdom

Episode • Oct 13, 2023 • 17m

Rob Walling is an absolute legend in the bootstrapping and indie scene. He’s a veteran entrepreneur with his most notable exit being Drip in 2016. Rob also founded MicroConf, started TinySeed and is the host of the Startups for the Rest of Us podcast, which has over 680 episodes having started in 2010. It doesn’t stop there for Rob, he’s also written 4 books, Start Small Stay Small, Start Marketing the Day You Start Coding, The Entrepreneurs Guide to Keeping Your Shit Together and most recently, The SaaS Playbook.

Get the hour long episode here: https://indiebites.com/membership

Timestamps

00:00 Intro / Sponsor
02:03 Why Rob wouldn't do SaaS again
03:43 What would an alternative reality look like for Rob
05:46 Founder retreats
07:40 Building an audience first approach is dumb for SaaS
10:29 Building a network
12:38 Portfolio of projects
15:26 Recommendations

Recommendations

Book: Founding Sales, Deploy Empathy
Podcast: Comic Lab
Indie Hacker: Ruben Gamez

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