We are thrilled to have Michelle Raymond, a LinkedIn company pages expert, in this week's episode of Rocky Mountain Marketing. Michelle and I first met at the Social Media Marketing World event in San Diego, and we bonded over our shared passion for social media strategies and our love for '90s fashion. In this episode, Michelle shares her journey and insights on maximizing LinkedIn company pages to build awareness, authority, and advantage for your business.

1. The Importance of LinkedIn Company Pages: Discover why LinkedIn company pages are still a valuable platform for content creation and company culture, despite their reputation.

2. Building a Community: Learn how to unite your team and attract the best employees by leveraging your LinkedIn company page.

3. Engaging Employees: Find out how to encourage your employees to engage with your company page content, even if they're hesitant about using LinkedIn.

4. New Features: Explore the latest features of LinkedIn company pages, including newsletters, LinkedIn Live, and the upcoming RSS feed integration for podcasts and YouTube.

5. Thought Leadership: Understand how to build brand thought leadership and create valuable content that guides your buyers and builds trust in your industry.

Join us as we dive into these topics and more, helping you transform your LinkedIn company page into a powerful tool for business growth.

00:00 Introduction to Rocky Mountain Marketing

00:30 Meeting Today's Guest: Michelle Raymond

01:43 The Importance of LinkedIn Company Pages

03:45 Michelle's Journey with LinkedIn

06:56 Features and Strategies for LinkedIn Company Pages

16:39 Engaging Employees on LinkedIn

26:21 Building Brand Thought Leadership

33:45 Conclusion and Farewell

Visit Michelle J Raymond social media pages:

Website: https://michellejraymond.com/

LinkedIn: https://www.linkedin.com/in/michellejraymond/

Instagram: https://www.instagram.com/good_trading_co/?hl=en

Youtube: https://www.youtube.com/@MichelleJRaymond

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#linkedin #companypages #socialmediagrowth #linkedincompanypages #socialmediastrategy #businessgrowth #contentcreation #brandawareness #digitalmarketing #smallbusinessowners #entrepreneurship #businessbranding #communitybuilding

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