Welcome to episode 60 of the Food Blogger Pro podcast! In this episode, Bjork finishes off the solo trio with some fantastic advice on SEO for food bloggers.

 

SEO can seem mysterious and scary for bloggers. There’s so much information on it out there, but it can be confusing and difficult to read. Moz, an popular and well-regarded SEO site, published once upon a time a blog post called the Beginner’s Guide to SEO. Bjork read through this whole post (it’s so long it has chapters!) and pulled out a bunch of things he learned from the post.

In today’s podcast, Bjork talks about these things and relates them specifically to food blogging. He talks about what the purpose of SEO is and how people use it, as well as how you can improve the SEO of your website.

In this episode, Bjork discusses:

• What it is that SEO is meant to influence
• Why people use search engines - and why it matters to you
• What keywords you should be trying to rank for
• Whether or not your site design matters for SEO
• How search engines can track whether or not your website is engaging your visitors
• What the (not provided) keyword in Google Analytics means

 

Resources:

• Moz.com
• The Beginner’s Guide to SEO
• January 2015 Income Report on POY
• 10 Food Blog SEO tips from Moz’s Beginner’s Guide to SEO [original post]
• How to combat the (not provided) results (here’s another good one)

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

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