‘One Year No Beer created a global tribe and facilitated the connection with people who are on the same journey and that's why it's so transformational.In this fascinating and in-depth interview Gavin is speaking with Ruari Fairbairns Co-Founder of One Year No Beer.They discuss Ruari's journey and how he chose health over success which ultimately led himto found One Year No Beer with his business partner Andy.This is a podcast that explores the ways we connect with each other and the global tribe that Ruari has created to facilitate the connections between people on the same journey, and there is something for everyone in this inspirational interview Sign Up Here: https://bit.ly/biz-pod KEY TAKEAWAYSI chose health over being successful and I think there are many people out there who are scared of making the choice but the reality when I took a break for 90 days was I got much faster, more focused and sharper when working.One Year No Beer was born from the experiences of myself and my business partner and in the first year we gave away all our content.It's about an exponential difference over a single choice - do you want to drink yes or no?The choice over alcohol isn't just tiny it's a polar opposite and that's why you see a massive transformation.This is not just ‘don't drink' we have created a program that helps you change your relationship with alcohol. We knew when we started it had to be completely different.We wanted to keep growing and we started the ball rolling with crowdfundingWe then looked for seed investors and were able to raise 1.1 million in 5 weeksThere has been phenomenal growth in a very short amount of time.We have a big job to do and we have an incredible team pulling out all the stops.We are all programmed and conditioned through society, peer pressure and social conditioning that alcohol is a positive thing in society.At the core of what we've created is a behaviour change platform to help people change their relationship with alcohol surrounded by a peer network.You will connect with people having a great time without needing a poison or a drug.The ambassador model gives our members the opportunity to create a lifestyle business championing this movement.It's not about alcohol, it's about getting people to focus on their personal development.We've got a massive opportunity to make a real impact on the world.There are 3 main factors in addictive behaviourMeaning and purpose – there was none as an oil broker but now I could not get more connected.Environment – I was born on an island but was in a place where I couldn't get to the sea. If you are feeling disconnected from your environment then find small ways to reconnect.Connection – true connection is when we spend time with loved ones and spending time connecting with other human beings.One year no beer created a global tribe and facilitated the connection with people who are on the same journey and that why it's so transformational.The higher purpose we are trying to achieve is a connected society. BEST MOMENTS‘I felt so much happier and it was transformational'‘I have to have noise and distraction; the ADHD brain needs to have chaos in order to find focus'‘Marketing is about getting someone to see the end result so they can value the piece at the beginning' VALUABLE RESOURCESThe Business Mastermind PodcastThe 28 Day Alcohol-Free Challenge book by Andy Ramage and Ruari FairbairnsRuari Fairbairns LinkedInOYNB One Year No Beer websiteRuari Fairbairns YouTube    ABOUT THE HOSTGavin PrestonGavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer andhigh-performance Coach.  He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years.Gavin's energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontlineManagers. He is an expert in Business Growth Strategies, Peak PerformanceMindset, Persuasion & Engagement, Marketing, Productivity, LeadershipDevelopment, Team Development & Motivation, Leading Change, StakeholderManagement, Personal Effectiveness and Behavioural Change. CONTACT METHODGavin Preston WebsiteGavin Preston LinkedInGavin Preston YouTubeGavin Preston FacebookGavin Preston Twitter  Hosted on Acast. See acast.com/privacy for more information.