Coming from 30 years in tech marketing and using her biggest learnings from working in top organizations, Jaleh Bisharat co-founded NakedPoppy. The brand is a clean beauty boutique with the safest, cleanest, and most luxuriously crafted makeup and skincare.

In today's episode, Jaleh explains how her personal beliefs and challenges inspired the brand and the importance of being a perpetual student.

Jaleh also shares:

• The importance of understanding customer feedback
• The development process of the brand's patented beauty assessment
• Her thoughts on clean beauty
• NakedPoppy's brand partner vetting process compared to other retailers
• The brand's most effective marketing channel

You'll also hear Jaleh's advice to her younger self and what's next for NakedPoppy.

This episode is sponsored by Attentive

Attentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue.

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And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.

This episode is also brought to you by Wavebreak

Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.

Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.

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Curious if Wavebreak is right for you? Reach out at Wavebreak.co