It’s a common internal rivalry no matter the industry but the companies who are building for the long haul recognize these two super teams are much more powerful when they come together to tackle one thing: solve the problems of their audience. SONAR sales rep Kyle Taylor is back with me to discuss the perks and annoyances between each side in order to help the overall goals of the organization. What you’ll learn in this episode: Trusting the marketing department to be effective short term and long termWhy sales teams should get into the content gameOutdated strategies that gotta goFavorite (and least favorite) marketing tacticsHow Google gets more credit than it deservesLinks from the show: Kyle’s previous appearance on the pod plus a link to his own podcast, Real Sales. The Ladies Leadership Coalition has launched~read all about my involvement and what we hope to achieve here.  Be sure to also follow the group on Linkedin!The Digital Dispatch pod was recently ranked #11 out of FeedSpot’s Top 30 Freight Podcasts. Host Blythe Brumleve was named as “Top 7 Inspiring B2B Women to Follow on LinkedIn”Watch the first Cyberly episode on YouTube~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. Feedback? Ideas for a future episode? Shoot us a text here to let us know.-----------------------------------------THANK YOU TO OUR SPONSORS! SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why. CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve. Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.