Effective collaboration within a firm is built on a foundation of teamwork, communication, and trust. But how can a firm create and sustain this kind of culture? At Buchanan Ingersoll & Rooney, a leadership team led by a CEO and Chairman with 36 years at the firm, and a CMO who joined less than a year ago, is rising to this challenge and excelling in fostering a culture of collaboration.

In this episode of the CMO Series podcast, Eugene McCormick is joined by Jim Newell, Chairman and CEO of Buchanan Ingersoll & Rooney, and Liz Lockett, the firm’s Chief Marketing Officer. Together, they share their insights on building trust and teamwork within firm leadership to drive innovation, growth, and long-term success.

Jim, Liz and Eugene Cover:

• Jim’s journey to becoming Chairman and CEO at Buchanan Ingersoll & Rooney and why collaboration is so crucial to the firm's culture
• How the firm's culture of collaboration and trust manifest in driving marketing and business development efforts
• How to ensure effective communication and alignment between the marketing team and other departments to create cohesive business development strategies
• The key initiatives to deliver the firm’s 5-year strategy
• How Buchanan's collaborative culture attract and retain top talent, and engage them in marketing and business development
• The biggest challenges and opportunities in legal marketing and business development, and how the collaborative leadership approach can help