Ashley Ringrose, the founder of Soap Creative & SMG Studio, explores whether or not "Digital Metrics are Bullshit".  Ash discusses a recent Mumbrella debate with team mate Dan Monheit (Hardhat Digital) against opponents Mark Ritson (adjunct professor, Melbourne Business School) and Louise Barrett (NewsCorp), in which he argues digital metrics are "not" full of it. What are the best parts of digital metrics, how do they work best, and what can they tell us about the wiser advertising industry? (You can watch the video or read the transcript from the debate at the below link).