Taylor Welch - How Inexpensive Products Drive High-Ticket Sales
Taylor Welch runs Traffic & Funnels with his business partner Chris Evans, and we cover a whole host of wide-ranging topics on the show today. Some of the things we dive into are their whole philosophy behind product creation, and why they create some of the products they create, which gave us a ton of perspective shifts around that topic. We also talk about delegation and how to hire the right people in your business in order to scale as well as their philosophy of having a portfolio of companies and what they do to serve each other.
In addition, we had a lot of a-ha moments regarding their ideas regarding their entry-level products and how those work towards negating future objections to the higher-priced products, as well as how to acquire businesses not to necessarily make money but to save money. After you’ve listened, be sure to check out the past shows we’ve done with Mark Joyner and Ryan Moran to give you some additional input on creating a successful business while serving your customers for a win-win relationship.
“I’m not trying to elicit more desire, I’m trying to mitigate the perceived risk they have in this product, which actually turned out to be a pretty winning style of writing copy.” - Taylor Welch
Some Topics We Discussed Include:
- How to deal with all the objections before people buy and turn them into customers
- The magic of shifting your thinking by osmosis
- How to change your questions around tackling problems to create a bigger, successful outcome
- Who makes the best team leaders for an online business and why (it’s not who you think)
- And much, much more!
Resources From Taylor Welch:
References and Links Mentioned:
- Sales Reflex Training
- The Entrepreneur’s Guide to Getting Your Shit Together by John Carlton
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