Gymshark’s Noel Mack on achieving virality with a pandemic deal on a Times Square ad

The Big Impression

EpisodeMay 31, 202325m

Gymshark’s Noel Mack on achieving virality with a pandemic deal on a Times Square ad

The Big Impression

EpisodeMay 31, 202325m

Noel Mack, Gymshark’s chief brand officer, shares the inside story of the brand’s ultra-viral Times Square ad and why community is a key tenet of the fitness brand. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

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The Big Impression returns for another season of insights and inspiration from leaders at the world’s most influential brands. Editors and co-hosts Damian Fowler and Ilyse Liffreing will look to uncover candid stories on game-changing campaigns from some of the world's biggest brands — including wins, losses, and lessons. New episodes are released every Wednesday.

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