Legal marketing is different from any other industry, there are unique challenges and constraints that you don't find anywhere else. With that being said, there are a lot of lessons law firms can learn from outside of legal. One area to apply those lessons will be the top of nearly every managing partner's priority list - client engagement.

To dive into this further, Ed Lovatt is lucky to welcome Paula Zirinsky to the CMO series, former global CMO and Co-founder and Chief Strategist at Structura Strategy Group. Paula shares her experience and insight on how to take client engagement to the next level. 

Together, Ed and Paula explore:

• Paula’s career inside and outside of the legal space and how those roles influenced her thinking around client engagement
• The perception of client engagement within law firms and among lawyers
• The idea of romancing clients and prospects and some examples from Paula’s experience 
• How lawyers can cultivate relationships and the dos and don’ts of client engagement
• Why saying ‘thank you’ doesn’t go far enough and the ways firms can engage in a more meaningful way 
• Advice for other Marketing and BD professionals looking to up their client engagement game 

A full transcript of this episode is available at passle.net