Dillan interviews Jon Barr.Jon is a travel and food content creator with nearly 600k subscribers on YouTube. His channel began as "Here Be Barr"—focused on New York guides—but has evolved into a personal brand built around food, storytelling, and high-quality production.They discuss: the transition from niche to personal brand, how he revamped his thumbnails, focus, and team, the revenue breakdown of his content business, why short-form sponsorships are outperforming long-form, how creators can stay present while filming, his advice for creators who want to pivot their content, and much more.•••Jon's links...YouTube: https://www.youtube.com/@HereBeBarrInstagram: https://www.instagram.com/here.be.barr/•••Follow Dillan on the interwebs...Twitter / X: https://x.com/dillanroytaylor Newsletter: https://grindstone.coach/newsletterApply for Grindstone Coaching: https://www.grindstone.coach/Music by myboy.scoochy: https://www.instagram.com/myboy.scoochy/ •••0:00 Intro0:51 Why Jon changed his channel name3:53 How Jon's branding has improved7:02 Behind-the-scenes of Jon’s workflow13:30 How to pivot content successfully18:01 Getting comfortable on camera24:00 The power of telling your story27:10 Jon’s revenue breakdown38:07 Rapid fire Q&A48:21 Bye bye bye