In today’s episode of the CMO Series Podcast, we explored the different ways to drive BD success in any market through building meaningful client relationships, and the range of tools and tactics that can be adapted based on the region and market.

Charles Cousins sits down with William McLaughlin, the Director of Marketing at McNees Wallace & Nurick, to discuss his experiences of BD and marketing in Southeast Asia, and how they compare to his work in the US. William shares his key strategies for driving BD success and ways to nurture client relationships across diverse markets.

William and Charles cover:

• William’s experience in Southeast Asia and how it shaped his BD and marketing approaches at McNees
• The differences and similarities between marketing and BD in Southeast Asia and the US 
• How William uses his key marketing and BD strategies from Thailand and adapts them for the US market at McNees
• The process of building meaningful connections and tools that help win business 
• The most effective ways to link internal systems for measurable ROI
• Advice for others looking to drive their BD success