All the experience in the world still doesn’t mean you’re going to have an easy time creating and launching a podcast. We all hear the phrase “It’s harder than it looks” quite a bit when referring to this massive medium. With your podcast, like anything else, focusing on your strengths is the way to go. Welcome to Should I Start A Podcast. I’m Ronsley Vaz. Each week you’ll hear me, and a star-studded guest lineup, dig deep into the podcasting process. We’ll bring you tactics, tips and tricks to use in your own podcasting journey. We’ll teach you how to build an audience. And we’ll show you how to keep them coming back, show after show. So if you want to start a podcast, or expand your current audience, this is the show for you. Elizabeth McIntyre is a big deal in an industry worth $2.8 Billion. As you can see, Elizabeth’s experience is a bit different than others we’ve interviewed on this show. I know absolutely nothing about the clay brick, block, paver and roof tile industry, but she sure does. Besides being a big deal in her sector, Elizabeth is a graduate member of the Australian Institute of Company Directors and Chair of the Building Products Innovation Council. She holds a B.Bus from UTS, a Masters in International Business from Macquarie, and has recently completed senior leadership courses at Harvard Business School. Elizabeth recently launched her first podcast, Think Brick Podcast, partly inspired by some of our amazing speakers at We Are Podcast. And just like so many of us, she realised very quickly how overwhelming creating a podcast can be. However, by focusing on both your professional and personal strengths, you can simplify the process. In this episode, Elizabeth explains what a team effort her podcast has been. She tells us some of the fears she’s had to overcome and why being a leader in her industry has helped fuel her perseverance. She gives us some good tactical advice about how she gets top-notch architects on her show. And we both muse about the importance of listening to wise words of podcasting greats at all stages of your podcast journey. This woman is so cool, be sure to tune in. Other topics in the episode: Elizabeth’s professional history How Oprah inspired her love of podcasts Bringing your team together Why podcasting is a lot harder than it looks The We Are Podcast speakers that inspired Elizabeth The speaker that changed her life Her biggest challenge with podcasting How to get the big names on your show Links: Elizabeth on LinkedIn Think Brick The Think Brick Podcast Are you ready to start your podcast? There’s no better time than NOW!  Let us help you apply the Amplify Framework in your business today. You can set up a Strategy Call with our amazing team here. Let’s do this! Got some burning podcast questions? Our team is standing by to answer them. Drop Kaili an email at kaili@amplifyagency.media and we’ll get back to you ASAP!