If you’re not leveraging influencers to promote your brand, you may be missing out on one of the number one ways to build a following! Justin Kline is the Founder and President of Markerly, a pioneer of influencer marketing.Justin has led the company’s growth, guiding strategic direction, product development, and developing Markerly’s platform and media practice. During Markerly’s ascension, he has spearheaded award-winning campaigns for Fortune 500 brands, Non-Profits, and Government organizations. In this episode, we learn about Justin and his unique and holistic approach to influencer marketing.Tune in if you want to learn the RIGHT way to do influencer marketing, how to avoid typical pitfalls, and how Markerly can help you do it all!Things you will learn in this episode:[00:01 - 04:36] Opening Segment  Justin talks about the generational shift in influencer marketing How Justin first started tackling this market  Translating blog technology into influencer marketing  [04:37 - 15:23] The RIGHT Way to Do Influencer Marketing Justin shares his insights on the change in how companies approach influencers It boils down to working with the right people  Enable a level of creative flexibility and control  The vetting process of finding the right influencer  Know when to use photo, video, or PR campaigns Avoiding missteps when you get into this strategy  Being disingenuous will be your downfall  How Markerly helps companies find a good fit How they think through the creative process for clients  Creating a long term strategy to beat the competition Why niching down is important for influencer marketing  You need to align the views and personality of the brand  It promotes authenticity Price control and cost for engagement  A quick word from our sponsor [15:24 - 19:26] Justin Kline on Building Your Network Justin gives advice around measuring the success of a campaign It depends on what the brand wants to accomplish Play the long game - look at the content value of influencers Who you know or what you know?  You need both in tandem  You tend to gain to a network as you have more value to give [19:27 - 27:09] Closing Segment   RaNDoM RoUnD How to connect with Justin Links below  Final words   Tweetable Quotes: “[Influencer Marketing] boils down to just working with the right people… making sure that it’s a good match. You’re basically hiring people to be spokespeople for your brand.” - Justin KlineResources Mentioned:  Evergreen The War of Art Getting Things Done  Want to connect with Justin? You can follow him on LinkedIn and Twitter. Build a greater sphere of influence and connection with your audience on https://markerly.com/.  Start hiring right now with a $75 sponsored job credit to upgrade your job post at indeed.com/network. Offer valid through March 31st, 2022.Check out squarespace.com/travis for a free trial, and when you're ready to launch, use code: TRAVIS to save 10% off your first purchase of a website or domain.Right now, Thesis is offering our listeners 10% off your first starter kit when you visit take thesis.com/TRAVIS.Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue putting out great content just for you! Share this episode and help someone who wants to connect with world-class people. Jump on over to travischappell.com/makemypodcast and let my team make you your very own show!If you want to learn how to build YOUR network, check out my website travischappell.com. You can connect with me on Facebook, Instagram, and Twitter. Be sure to join The Lounge to become part of the community setting up REAL relationships that add value and create investments.Check out FranBridge Consulting for premier non-food franchise opportunities: travischappell.com/franbridgeOur Sponsors:* Check out Kinsta: https://kinsta.com Learn more about your ad choices. Visit megaphone.fm/adchoices