If money makes the world go round, then data tells you how fast it’s spinning and when it might stop. 90% of all data was generated in the last 2 years and every 2 years the volume of data doubles. With 11 billion devices connected to the internet today, the annual global data generation in 2025 is expected to be 181 zettabytes, that’s 181 trillion gigabytes. To put it in context, we use about 3 gigabytes to stream netflix in high definition for an hour. In other words, the modern world can’t live without data. To continue to understand the world, especially as we move ever more into the digital age of AI, we must better understand the data we are creating. And this means in every part of life, including in business. Alexander Igelsböck, Co-Founder and CEO of Adverity joins us to show how data can unlock business opportunities and create a competitive advantage. Florian Jacquier, Global Head of Data Consumer Engagement at Nestlé, discusses the importance for large global companies to see, understand and action your data correctly. Dr Clare Walsh, Director of Education at the Institute of Analytics, highlights how data is used by organisations and governments and the importance of data policy and governance. 

Sources: FT Resources, Forbes, Harvard Business Review, Tyger Vilan’s Spurious Correlations, Whatsthebigdata.com

This content is paid for by Adverity and is produced in partnership with the Financial Times' Commercial Department.

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