To inspire even more people around the world to experience the  exhilaration of riding a motorcycle, in July 2018, Harley-Davidson  shared details of its “More Roads to Harley-Davidson” accelerated plan for growth 2018 - 2022. In a fast-changing world with new customer demands, these accelerated  actions support Harley-Davidson’s 2017 - 2027 objectives with increased  focus and strategic investment to reinvigorate the U.S. business while  accelerating the pace of international growth. The result of a comprehensive, top-to-bottom assessment incorporating  a “customer first” perspective, the “More Roads to Harley-Davidson”  plan includes: New Products - Keeping riders inspired by extending our leadership in the  market segments we’ve shaped and defined while unlocking new market  opportunities Broader Access - Creating new pathways to Harley-Davidson, expanding access and appeal to more people around the world Stronger Dealers - Working side-by-side with our global dealers to build stronger  capabilities that lead to improved channel performance, greater  profitability and a H-D experience that exceeds riders’ expectations Amplify Brand - Enhancing the Harley-Davidson experience to inspire interest in  riding, foster moto-culture and build an even bigger, more passionate  community of Harley-Davidson riders New Products Leveraging its industry-leading design and strong manufacturing  capabilities, Harley-Davidson plans to offer its most comprehensive  lineup of motorcycles, competing in many of the largest and fastest  growing segments with a full portfolio of motorcycles across a broad  spectrum of price points, power sources, displacements, riding styles  and global markets. Highlights include: --- Send in a voice message: https://podcasters.spotify.com/pod/show/motorcyclemadhouse/message