In this episode, Chris Morgan, VP of Data Science at Lincoln Financial Group, dives into the evolving landscape of data culture. He discusses the impact of generative AI (Gen AI) on data practices, managing tech debt, and aligning stakeholder expectations. Chris emphasizes the importance of data governance, quality, literacy, and sharing strategies and analogies for fostering a robust data culture. He also addresses balancing immediate delivery with long-term vision in data management within a large, traditional organization. Highlights: 01:08 Defining Data Culture 03:17 The Importance of Stakeholder Engagement 10:05 Balancing Technical Debt and Emerging Trends 16:31 Managing Expectations with Gen AI Guest: Chris Morgan has always been passionate about numbers and data, finding Statistics as the ideal application of math. He excels at the intersection of data and strategy, leading teams to provide clear, actionable insights. Chris combines technical expertise, business acumen, and strong communication skills to align data science capabilities with organizational goals. Outside of work, he enjoys traveling, playing Euchre, outdoor activities, and addressing the issue of texting and driving. LinkedIn: https://www.linkedin.com/in/morganchristopher/ --- Thank you so much for checking out this episode of The Tech Trek. We would appreciate it if you would take a minute to rate and review us on your favorite podcast player. Want to learn more about us? Head over at https://www.elevano.com Have questions or want to cover specific topics with our future guests? Please message me at https://www.linkedin.com/in/amirbormand (Amir Bormand)