In this interview, Fred Reichheld, creator of the Net Promoter Score and Author of Winning on Purpose, covers the genesis of the Net Promoter Score and why customer-centricity should be every company’s focus. Fred talks about the lessons he learned when spending time with CEOs of customer-focused companies and how they relate to his metric for measuring customer lives enriched. He covers the common ways that NPS has been misused, practices that NPS has led to remarkable success, and how this holds true for even digital native companies. He also discusses the employee side of the equation as it relates to recruiting talent, enriching employee lives, and fostering greater degrees of customer-centricity across the organization. Finally, Fred hones in on why the nuance of enriching a customer’s life is an important distinction to enriching a company’s outputs.