Here are some of the topics Ron had the opportunity to discuss with Jon Robbins:HTSA's sales training approachJon's view on how the recent 2020 election turnout will impact the custom integration spaceHow Jon defines leadershipHTSA membership growth and opportunitiesTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au147SHOW NOTESJon serves as Executive Director at HTSA where he crafts annual strategic business plans to help propel the organization forward. Jon is also responsible for building strong relationships with the finest technology brands and the nation’s top AV specialists. He got his start leading Hi-Fidelity House based in Philadelphia, Pennsylvania back in 1975.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.