In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the CEO and Founder of TRANSDEFY, Leenna Jayachaandran. Leenna Jayachaandran, the CEO and founder of the innovative company TransDefy, shared insights into sales performance improvement, the critical role of perspective in sales, and the dynamic shifts in B2B sales. This blog post highlights the valuable advice Leenna provided, which could transform sales strategies for organizations. TransDefy is not just another sales consultancy. Under Leenna's leadership, the company excels at transforming sales teams into high-performing units. Their approach transcends traditional training methods by instilling a deeper understanding of the sales process and its psychology, enabling sales teams to adapt to various scenarios and customer needs. Leenna emphasized how salespeople view their roles and how client interactions can significantly impact their success. Salespeople who see themselves as problem-solvers and partners with their clients rather than just vendors are more likely to build trust and long-term relationships. This shift in perspective leads to more meaningful engagements and better sales outcomes. Leenna also discussed the challenges sales teams face in the current environment, noting that resistance to change within sales organizations is a significant hurdle. However, she highlighted that these challenges present opportunities for growth and innovation. By embracing new technologies and methodologies, sales teams can differentiate themselves and deliver exceptional value to their clients. Key Points from the Episode: TransDefy's work in sales performance improvement The importance of perspective in sales Changing dynamics of B2B sales Challenges and opportunities in the sales environment Recommendations for organizations to upskill their sales teams About Leenna Jayachaandran: Leenna Jayachaandran is a distinguished CEO at TRANSDEFY and a consummate sales and transformation leader with deep-seated expertise in strategic planning and client relations across top-tier Fortune 500 companies like Microsoft, IBM, and Dell. With over 25 years of experience in sales leadership, career coaching, and mentoring, Leenna has driven substantial revenue growth and enhanced service excellence. Her approach combines a rigorous methodological discipline, including Miller Heiman’s Strategic Selling, and a keen focus on building robust global teams, consistently leading to strong ROI and improved bottom lines for her clients. Leenna’s recognition as a leading Sales Consultant and a member of CHRO Asia’s “100 Best Global Coaches” underscores her ability to exceed client expectations and foster competitive success in fast-paced environments. Her awards in “Execution Excellence” and “Excellence in increasing the Market share” are testaments to her proficiency in turning around sales strategies and winning back crucial accounts. Beyond her professional accomplishments, Leenna is passionate about painting and reading leadership books, activities that enhance her creative and strategic thinking. About TRANSDEFY: TRANSDEFY is dedicated to redefining the sales landscape by focusing on boosting numbers and transforming the entire sales ecosystem. With deep insights into the complexities of the sales process, TRANSDEFY provides a tailored suite of solutions to optimize performance, enhance sales skills, and foster a culture of sales excellence. Their holistic approach ensures that every aspect of an organization’s sales operations is addressed, from skills training to strategic planning, providing a comprehensive enhancement of sales capabilities. The company prides itself on its client-centric methodology, which involves a three-step process of close collaboration with clients to understand their unique challenges and goals. This leads to customized solutions that directly align with each client’s business objectives. TRANSDEFY’s offerings include B2B sales assessments, training, consulting, and recruitment, all designed to equip businesses with the tools needed for sustainable success in the dynamic market landscape. They also integrate methodologies from the Miller Heiman Group™ to provide a structured, repeatable process that adapts seamlessly to current business opportunities. Tweetable Moments: 13:38 - "Perspective really helps you build that trust with your customers. It drives you to be more customer-centric, which is what your customers perceive as valuable." Links Mentioned in this Episode: Want to learn more? Check out TRANSDEFY’s  website at https://transdefy.com/ Check out TRANSDEFY on LinkedIn at https://www.linkedin.com/company/transdefy-fzc/ Check out TRANSDEFY on Facebook at https://www.facebook.com/transdefy Check out TRANSDEFY on Instagram at https://www.instagram.com/transdefy/ Check out TRANSDEFY on Youtube at https://www.youtube.com/channel/UCBkIvDHXOAI5yFBad4b4R5g Check out  Leenna Jayachaandran on LinkedIn at https://www.linkedin.com/in/trainer-sales-consultant-coach/ More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.