We're kicking off National Bourbon Heritage Month with one of the legendary distilleries of Kentucky Bourbon. We've traveled to James B. Beam Distilling Co. to chat about the Homeplace, located in Clermont, Kentucky and their 90th year at that location. Alex Bowie, Director of Homeplace Experience at James B. Beam Distilling Co. sits down with Jake and Scott inside the Historic Beam House. We discuss how Beam has evolved its Homeplace over the last 90 years, the importance of adapting to the evolving bourbon tourist, and some of the innovations coming from this historic distillery. After listening to this week's episode, you need to head to BeamDistilling.com to plan your trip to Clermont and book your experiences to immerse yourself in the James B. Beam Distilling Co. Stream this episode on your favorite podcast app and be sure to drop us a review while you're there. We are thankful for your support over the last 5 years. We must give the biggest shoutout to our growing Patreon Community of supporters! As always, we'd appreciate it if you would take a few minutes time to give us feedback on Bourbon Lens podcast. If you enjoy our content, consider giving us a 5 Star rating on your favorite podcast app, leave us a written review, and tell a fellow bourbon lover about our show. Follow us @BourbonLens on Instagram, Facebook, LinkedIn and X. Also, consider supporting Bourbon Lens on Patreon for some of the behind the scenes, to earn Bourbon Lens swag, join the Bourbon Lens Tasting Club, and more. If you have any comments, questions, or guest suggestions, please email us at Info@BourbonLens.com. Check out BourbonLens.com to read our blog posts, whiskey news, podcast archive, and whiskey reviews. Cheers,Scott and JakeBourbon Lens About The James B. Beam Distilling Co. Founded by America's first family of bourbon, the James B. Beam Distilling Co. has crafted genuine American Whiskey since 1795. Its portfolio includes globally coveted and award-winning whiskey brands including Jim Beam®, Basil Hayden®, Knob Creek®, Booker's®, Baker's®, Little Book®, Legent®, Old Tub®, Old Overholt®, Old Crow®, and Old Grand-Dad®. Maintaining the whiskey traditions of eight generations of family distillers while advancing the category through innovation, the Beam family has defined what American Whiskey could be and should be for more than 225 years. The James B. Beam Distilling Co. crafts American Whiskey with genuine, quality ingredients that are distilled and aged without compromise at its family distilleries in Clermont, Kentucky. Head over to beamdistilling.com. While there, you'll find more information about The James B. Beam Distilling Co. and to purchase tickets to any of their experiences. While tours are limited to guests age 21+, guests of any age can visit the grounds and The Kitchen Table restaurant. The James B. Beam Distilling Co. is an ideal location and venue for weddings, corporate travel and meetings, family gatherings, bachelor(ette) parties, birthdays and more. Image Credit: LOVE & Luke Hayes