Chapters
01:06 Guest Introduction
01:13 Dakota's Dual Business Model
02:39 Origin Story of Dakota
03:10 Transition from Employee to Entrepreneur
05:06 Early Days and Initial Client Acquisition
06:37 Growing the Company and Sales Team Development
07:42 Implementing the 'Dakota Way'
09:01 CEO's Role in Sales Process
10:32 Sales Team Expansion and Developing Leadership
12:07 Introducing AI in Sales
13:14 Utilizing AI for Enhanced Customer Targeting
16:03 Cold Outreach Strategies
18:50 Building a Sales Culture Focused on Belief and Persistence
20:28 Importance of the Human Element in Sales
25:07 Final Insights and Advice for CEOs
About Guest
Gui Costin is an entrepreneur and thought leader with a track record of success in the field of sales and marketing. He is the founder and CEO of Dakota, a sales and marketing company specializing in investment services. With over 30 years of experience in the industry, Gui possesses an extensive knowledge of the global economy and investment world. Throughout his career, he has successfully launched and managed numerous businesses in the investment space. His expertise lies in sales strategy, business development, market research and product management.
About Guest Company
Dakota is an industry leader when it comes to sales and marketing in the investment services sector. The company was established by Gui Costin with a vision to revolutionize investment sales and marketing efforts through technology. Today, Dakota boasts a comprehensive sales platform – Dakota Marketplace, which is the first-ever search engine for investment strategies. The platform connects asset managers with potential investors. Alongside Dakota Marketplace, the company offers various other services like fund placement, investor research, data sync service that help drive revenues of businesses in capital raising.
Links
Connect with Gui Costin
LinkedIn Profile: https://www.linkedin.com/in/guicostin/
Company Website: https://www.dakota.com/
Gui Costin's book 'Millennials Are Not Aliens' on Amazon: https://www.amazon.com/Millennials-Are-Not-Aliens-Everything/dp/1946633429
Gui Costin’s book ‘The Dakota Way’: Stay Tuned - Scheduled to be released in February 2025!
Dakota's YouTube Channel featuring Gui Costin: https://www.youtube.com/@DakotaLivePodcast
Book recommended by Gui : Amazon management systems The Amazon Management System - Ram Charan - Author, CEO Advisor
Podcast recommended by Gui: Chris Lockhead Podcast : Category Pirates (2) Category Pirates 🏴☠️ - YouTube
Connect with Alice Heiman
LinkedIn Profile: https://www.linkedin.com/in/aliceheiman/
Alice’s Website: https://aliceheiman.com/