Judith Lewis talks with Jason Barnard about winning the linkbuilding game with data. Judith Lewis is the founder of Decabbit Consultancy and a conference speaker, digital marketing specialist, trainer, Search Awards Ambassador and Chocolate & Wine judge. She is an experienced online marketer who began her career in the industry in 1996. Like everyone else at the time, she learned through patient testing and experimentation how the various search engine algorithms work, especially the Google algorithm. She discovered her expertise in online marketing by combining her specialised studies in psychology with her programming experience. White hat, gray hat, and black hat…. You might think that refers to fashion ;) But in the context of Kalicube Tuesdays, the Shades of Gray hat reference refers to link building. White hat is the good one, gray is borderline sneaky and black hat is all about underhanded tactics that aim to trick the algorithm. Which hat should you wear? Whichever hat you choose, data is a great way of identifying valuable links. Judith Lewis joins Jason Barnard for a fun filled and intelligent discussion about all shades of link building and how you can use data to help you. Judith provides an incredible bonus with her Decabbit strategy for building networks for clients. As always the show ends with passing the baton… Judith Lewis sweetly turns over the virtual baton to next week’s talented guest, Ian Anderson Gray. What you'll learn from Judith Lewis 00:00 Judith Lewis and Jason Barnard00:58 Judith Lewis’ Brand SERP04:12 White, Gray and Black Hat Link Building04:46 White Hat Link Building Exists (but it's rare)07:07 Compensation is not Just Money in the Context of Link Building Strategies08:37 Link Exchanges for Link Building09:12 Is Google Aware of Underhanded Link Building Tactics?12:24 Paid Link Vs Sponsored Link14:42 How EAT Might Work With a PBN - a Case Study17:46 Can a PBN be Sustainable?21:55 Link Building Using Data22:51 Choosing the Right Bloggers for Links is Down to Audience 26:36 Judith Lewis’ Strategy in Building Networks (and not PBN)30:55 Passing the Baton: Judith Lewis to Ian Anderson Gray This episode was recorded live on video February 15th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >> https://kalicubetuesdays.com/2022/february-2022/kalicube-tuesdays-with-judith-lewis/