Joining me is Seth Godin, one of the first entrepreneurs I interviewed back in 2008. He is a marketing legend and author of multiple books. He’s coined phrases that have become parlance for startup founders today and he’s back on Mixergy with a forthcoming book about leadership. Some of the concepts are non-obvious but some of them seemed obvious to me–I wanted to ask him why he included them and find out what I’m missing.

Seth Godin is a dot com legend and author of 20 bestselling books.

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