My guest today is George Heaton, Co-Founder of luxury British streetwear brand Represent. Represent was founded by George and his brother Mike in 2012 after he started creating T-shirts while studying at the University of Salford. The brand now has more than 150 stockists worldwide, including Selfridges and Harvey Nichols in the UK. Inspired by British designs, the brothers showcase their ranges at top fashion destinations worldwide, and their pieces have been featured in top publications from British GQ to Vogue Paris. I discovered George and Represent recently and was instantly struck by their strength of brand, a quality as essential as it is rare in creating a powerful business today. I’m delighted to be joined by George today. TopicsHow Represent made the transition from T-shirt brand to a high-end streetwear Rules to live your life byPivoting a businessConscious scaling vs. going viralHow Represent found its USPThe rule of continuous improvementKnowing your strengthsBuy the Working Hard, Hardly Working book here: http://linktr.ee/whhw Follow along on Instagram: https://www.instagram.com/gracebeverley/Keep updated on LinkedIn: https://www.linkedin.com/in/grace-beverley-574a10102/Shop Sustainable Style at TALA: http://wearetala.comGet everything you need to reach your fitness goals at SHREDDY: http://shreddy.comWorking Hard, Hardly Working is produced by Burning Bright Audio, the series producer is Ben Tulloh, editing by Hunter Charlton and video editing by Ben Tulloh. Hosted on Acast. See acast.com/privacy for more information.