Getting ROI from sponsored content w/ Amy Sitnick

B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing

EpisodeDec 10, 202118m

Getting ROI from sponsored content w/ Amy Sitnick

B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing

EpisodeDec 10, 202118m

Amy Sitnick, VP of Marketing at Greenphire, talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about content partnerships. Highlights:Finding content partnersStrategy for creating sponsored content that engages your audienceThe advantage of publishing sponsored contentTips for marketing teams seeking to develop content partnershipsLearn more about GreenphireConnect with Amy on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

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If you do B2B content marketing, you know that Content is King ... And queen, prince, duke, duchess--the whole damn court! Bottom line, for B2B marketers, content and content strategy are crucial. In this show, we explore the art & science, the opportunities and challenges, of B2B content marketing strategy, including:-What makes some content "sticky" and other content entirely forgettable-Scaling content without sacrificing authenticity and originality-Creating content with a point of view-Producing thought leadership content that actually leads-Repurposing content-Measuring content ROIJoin me, Jeremy Shere, as I discuss these and many more important and fascinating topics with B2B...

www.b2bcontentshow.com

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