This Natural Cleaning Products Company Went From £452K to over £50M+ with Paid Media
So, you’ve got a killer product… Now what?
In this episode, Purdy & Figg co-CEOs Jack and Charlie Rubin explain how they grew from £452K to over £50M on a £25 product. Their rapid growth didn’t come from luck or cheap hacks, but from an obsession with product uniqueness, customer retention, and brilliant offer design. Thanks to their bold bets, they didn’t just scale, they exploded, and they’re here today to explain exactly how. They also reveal why they’re saying “no” to US expansion (for now) and how sticking with the UK is a power move, not a limitation.
If you’re a DTC founder, marketer, or operator, this episode’s packed with practical gold and growth lessons, so don’t miss out.
Let’s jump right in!
Key Takeaways:
- 00:00 Intro
- 00:16 The main factor for Purdy & Figg’s success
- 02:53 LTV, risk tolerance, and aggressive growth
- 14:42 The importance of testing in paid media
- 19:51 Inventory planning and operational challenges
- 28:20 Agency-brand relationships
- 36:17 Expansion strategy and market entry
- 42:48 Outro
Additional Resources:
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The Bottom Line is your go-to podcast for honest ecommerce conversations on profitable growth strategies. Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, as they explore the challenges of scaling brands, uncover actionable tactics, and share real-world insights to help you grow your ecommerce business to 8 figures and beyond!
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