Irene Forte is the driving force behind her namesake brand and a renowned leader in wellness. Using the private organic farm Verdura Società Agricola to sustainably source the brand’s principal ingredients, Irene partnered with renowned pharmacologist and 35-year industry veteran Dr. Francesca Ferri to help formulate the brand. They worked for years to develop a line that distills the sun-soaked richness of Sicilian plant extracts into formulations that are scientifically sophisticated and offer the “Mediterranean diet for your skin”.

As a result, Irene Forte proudly presents the ‘New Natural’: a line of natural products with formulations guided by science. Each of the active ingredients have been chosen to work in harmony with one another and complement the body’s natural biochemistry.

Irene also shares:

• The brand's Sicilian DNA and how it's reflected in Irene Forte's products
• Insights into the challenges of creating the exquisite and unique packaging
• Overview of the sustainable and ethical sourcing practices used in developing the brand
• Irene's perspective on the most effective marketing channels for the brand
• The impact of the Mediterranean diet on skin health and the role it plays in Irene Forte's products

You'll also hear Irene's advice to her younger self and what's next for Irene Forte Skincare.

Be sure to check out https://ireneforteskincare.com/ and on Instagram @IreneForteSkincare

We hope you enjoy this episode and gain valuable insights into Irene’s journey and the growth of her brand. Don't forget to like and subscribe to the Glam & Grow podcast for more exciting perspectives.

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