Instagram announced some updates for the DM inbox, including the ability to translate messages and share music. Additionally, the Head of Instagram, Adam Mosseri, shares some strategy for how to think about Reels Trials, and then Kirsti Lang from Buffer stops by to share the data on what kinds of posts perform best on Instagram.

Show Notes:

New Ways to Stay Close to Your Crew in IG DMs (Instagram)

Interview with Kirsti: (Audio Version)  (Video Version)

Kirsti Lang is a marketer and creator based in Cape Town. By day, she's a senior content writer at Buffer. By night, she's a podcaster and creator, cultivating an audience of ambitious marketers looking to level up their productivity, tech stacks, and careers.

Find Kirsti online at:

Instagram: ⁠⁠@itsmekirsti⁠⁠

Buffer: ⁠⁠Blog⁠⁠

⁠⁠Data Shows Instagram Reels are Best For Reach — But Not Engagement⁠⁠⁠⁠⁠

⁠The Best Time to Post on Instagram in 2025: We Analyzed 2 Million+ Posts to Find Out⁠