257 - Why You Should Invest in Events as a Marketing Channel, with Julius Solaris

Episode • May 21, 2024 • 46m

It’s no secret that COVID turned us all into remote work hermits. But now that the pandemmy’s over, people are starved for more human contact again. And what better way to do it than with in-person events?

Maximize the impact of your events and build meaningful connections with your audience with these incredible tips from the king of events himself, Julius Solaris.

The tech event guru breaks down the resurgence of in-person events and chats with me about the value of event content and community building. From trade shows to community meetups, Julius shares his insights on how to make the most out of your event and create a memorable experience for attendees. Discover why smaller, intimate events are a great way to build closer connections with your audience and how to turn event attendees into true raving fans of your brand.

Plus, Julius also reveals how to select the right event and maximize booth traffic. Learn how to follow up with leads effectively and avoid cheesy sales emails.

00:01:35 - Resurgence of Events in Marketing

00:07:46 - Trade Show Marketers Embrace Community-Building

00:13:10 - Creating Successful Events: Tips and Strategies

00:18:56 - Filter for Planning Successful Events

00:22:27 - Best Practices for Hosting Engaging Events

00:25:42 - Innovating Content for Engaging Events

00:28:48 - Choose Wisely: Marketing Battles Ahead

00:29:54 - Maximize Event Traffic for Success

00:35:19 - Measuring Impact of Events for Brands

00:38:39 - How to Maximize Event Spending

00:43:31 - Live Events Trump Pre-recorded Videos

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