Tired of Pretty Ads That Don’t Sell? This “Ugly” Approach Works
Frustrated your fabulous social media presence fails to move product? Wayne Mullins, Founder and CEO of Ugly Mug Marketing, gets why your artsy efforts flop – advertising ≠ marketing.
The “ugly and effective” pro explains why starting with compelling content outperforms leading with layout and colors. Learn exercises revealing ideal customer emotions to craft messages that truly resonate. Discover where funnel focus should shift from chasing strangers to empowering evangelists.
If you’re weary of wasting spend on flashy yet fruitless tactics, embrace the method in Wayne’s madness. Let time-tested fundamentals fuse with original thinking to humanise outreach and align teams. Soon you’ll smile at sales, not ads, that deserve the “beautiful” label.
Recommended book: Michael Jackson, Inc by Zack O'Malley Greenburg
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