Send us a textPricing is often the most overlooked “P” in the SaaS marketing mix. We see it in our marketing practice often.Companies may be averse to raising prices for fear of losing customers, focusing on other priorities like product development, or simply don’t understand the impact on the business.In this episode, we caught up with Pat Meegan, Senior Partner at Maple Street Advisors, who talks about assessing the opportunity for pricing growth regularly by looking at four key indicators: Leadership doesn't have a clear pricing strategy that everyone can point to and have confidence in.Inactivity in pricing for a significant period (six months to a year).Market data that indicates the potential for better pricing or an optimized pricing structure.Value-added to the product without corresponding pricing adjustmentsAnd given the risks such as customer churn or dissatisfaction, Meegan provides insights into how companies can approach pricing to drive growth and satisfy both their customers and investors.Key Takeaways from this episode:How to evaluate a DIY approach to pricing or bringing in an external advisorHow to determine if pricing is a lever you can pull for growth and profitabilityHow to pressure test new pricing strategies to mitigate churn riskOther resources to check out:Interview with Vinay Bhagat, Founder and CEO of TrustRadius who publishes a yearly report about how B2B buyer behavior is changing.The Lead Gen Mistake I Guarantee You’re Making – how to create content that better identifies intent from today’s b2b buyer.And, if you want an outside look at your content with actionable advice, take advantage of our Content Audit. Valued at $20K in free consulting.---Not Getting Enough Demos? Your messaging could be turning buyers away before you even get a chance to pitch. 🔗 Get a Free Messaging & Conversion Review We’ll analyze your website and content through the eyes of your buyers to uncover what’s stopping them from booking a demo. Then, we’ll give you a personalized report with practical recommendations to help you turn more visitors into sales conversations. And the best part? 💡 It’s completely free. No commitments, no pressure—just actionable advice to help you book more demos. Your next demo is just a click away—claim your free review now.