Healthy Skin is Timeless™: Clean Formulas and Doing More with Less With CEO and Founder Veronica Pedersen
Timeless was founded with a clear purpose: make high-performance skincare accessible, honest, and uncomplicated. What started with a single product, their 100% Pure Hyaluronic Acid, has grown into a trusted brand with a cult following, built on clean formulas, high concentrations of active ingredients, and a commitment to value. In this episode, Veronica shares how her background, shaped by a family legacy in beauty, inspired a pro-aging philosophy rooted in prevention, education, and barrier health. With small-batch production, minimal fillers, and a strong focus on transparency, Timeless is proving that skincare doesn’t need to be overcomplicated, or overpriced, to be effective.
In this episode, Veronica also discusses:
- Starting with $400 and one single hero product
- Formulating in the USA in small batches for freshness and potency
- The importance of routine and consistency from a young age
- Having honest reviews and understanding certain products won’t work for everybody
- Expanding into retail and launching in Target
We hope you enjoy this episode and gain valuable insights into Veronica’s journey and the growth of www.timelessha.com. Don't forget to subscribe to the Glam & Grow podcast for more in-depth conversations with the most incredible brands, founders, and more.
Be sure to check out Timeless™ at www.timelessha.com and on Instagram at @timelesshaskin
Rated #1 Best Beauty Business Podcast on FeedPost
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