In this episode of TEMPO, Ollie Whitfield is joined by Steve Trout, Enterprise Sales Executive with VanillaSoft. Ollie and Steve discuss creative and innovative lead generation strategies, emphasizing the importance of identifying and targeting key decision-makers. Steve shares his experiences with various sales events and industry trade shows, and strategies for optimizing time and resources at these events - highlighting the importance of preparation, effective networking, and documenting successes to maximize investment and achieve business goals.

Connect with and follow our panel on LinkedIn:

https://www.linkedin.com/in/olliewhitfield/ 

https://www.linkedin.com/in/steve-trout-841803a5/

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Apple Podcasts - https://podcasts.apple.com/us/podcast/tempo/id1742992495 

Spotify - https://open.spotify.com/show/6tovICfEa5ejtZrKT7Ygp6?si=6f4a318dae364a5a 

Check out more content at vanillasoft.com.