Who buys 11% of their alcohol online during lockdown, and what would a Likert scale say about it?
The Likert scale often found on survey forms or questionnaires, measures how people feel about something which can be useful in many different situations. It was invented by American social scientist Rensis Likert invented in 1932.
Businesses can use it now to learn about what's important in the minds of the team, partners and customers before they start their PR. Some services include: polldaddy, survey monkey, mentimeter
Read these survey results and see if they are what you expect, and more importantly how they would impact your PR activity?
Deloitte survey in Forbes shows consumers in 13 countries see themselves in the middle of a two-front crisis involving their health and finances.
Across the 13 countries surveyed, 42% of respondents worry about job loss, led by respondents in Spain at 62%, India at 54%, and South Korea at 51%.
Only 35 % said that they feel safe going to the store, 25% that they feel safe staying in a hotel, and 22% that they feel safe taking a flight.
How will these stats impact your business communications, and what more detail do you need to tell people the message they need to hear; because they are not all the same.
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EASTWEST Public Relations Group was founded in Singapore in 1995 and has a company in China and the UK. Jim James is an award-winning British entrepreneur who has spent the past 25 years building businesses using PR, whilst running a multi office Agency serving over 500 clients.
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