The 95% of Behavior Marketers Ignore

Neale Martin, Sublime Behavior Marketing

– The Sharkpreneur podcast with Seth Greene Episode 952 Neale Martin

Neale Martin is co-founder and CEO of Sublime Behavior Marketing, a behavioral marketing consulting firm dedicated to helping clients change customer and organizational behavior. His best-selling book Habit: The 95% of Behavior Marketers Ignore, updates marketing principles and practices based on pioneering brain research that reveals most consumer behavior is the result of unconscious habits and not deliberative choices. 

Neale works with clients to understand and influence the conscious and unconscious drivers of customer behavior. These insights influence product design, development, advertising campaigns, and product launches, as well as decisions not to launch or to avoid certain markets. Sublime Behavior uses an innovative and proprietary research methodology that decomposes customer behavior into its Intuitive and Executive mind components.

Recently, clients engage Neale to apply these behavioral methodologies to organizational change.

Sublime works with companies across diverse industry sectors including telecom, consumer electronics, consumer packaged goods, energy, technology, and pharma. His client list includes Samsung, P&G, Coca-Cola, Verizon Wireless, Campbell’s Soup, Eli Lilly, Merck, Godrej, Axiata, J. Walter Thompson, and Shell Oil.  

Listen to this informative Sharkpreneur episode with Neale Martin about the 95% of behavior marketers ignore.

Here are some of the beneficial topics covered on this week’s show:

- How Neale’s book combines psychology, neuroscience, and marketing theories to explore the power of habits in consumer behavior.

- Why our unconscious brain drives our habits and how our conscious brain rationalizes these actions. making it difficult to understand what truly drives consumers.

- How consumers being driven by their subconscious makes it challenging to understand the true drivers of consumer behavior.

- Why making consumers consciously think about their actions disrupts existing habits and helps them form new ones.

- How simplifying the decision-making process can drive market adoption and attract customers.

Connect with Neale:

Guest Contact Info

Links Mentioned:

sublimebehavior.com

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