George Eastman filed a patent for the first ever celluloid roll film on 6th April, 1889 – an incremental development following the release of the first Kodak handheld camera, released in 1888, but a truly significant one.Eastman’s original products came preloaded with film, and were marketed as “convenient as a field-glass”. For $10, customers could take 100 shots which were then developed by Kodak at their factory in Rochester, New York.In this episode, Arion, Rebecca and Olly discover why Eastman’s advertising nous was years ahead of its time; explain how Kodak soon became the world’s leading supplier of film stock; and reveal that his company wasn’t as tardy about the coming digital photographic revolution as you might imagine… Content Warning: SuicideFurther Reading:• ‘George Eastman and the Kodak Camera’ (ThoughtCo, 2019): https://www.thoughtco.com/george-eastman-history-of-kodak-1991619• ‘Kodak inventor George Eastman’s perfectly planned death’ (news.com.au, 2019): https://www.news.com.au/lifestyle/real-life/true-stories/the-perfectly-planned-death-of-kodak-inventor-george-eastman/news-story/8af9b9f21050cc95d4a306b21d198c08• ‘American Experience: The Wizard of Photography’ (PBS, 2000):https://www.youtube.com/watch?v=_v0cUEBZSC4‘Why am I hearing a rerun?’ Every Thursday is 'Throwback Thursday' on Today in History with the Retrospectors: running one repeat per week means we can keep up the quality of our independent podcast. Daily shows like this require a lot of work! But as ever we'll have something new for you tomorrow, so follow us wherever you get your podcasts: podfollow.com/Retrospectors Love the show? Join  🌴CLUB RETROSPECTORS🌴 to DITCH THE ADS and get an additional full-length episode every SUNDAY!Plus, get weekly bonus bits, unlock over 70 bits of extra content and support our independent podcast.Join now via Apple Podcasts or Patreon. Thanks! The Retrospectors are Olly Mann, Rebecca Messina & Arion McNicoll, with Matt Hill.Theme Music: Pass The Peas. Announcer: Bob Ravelli. Graphic Design: Terry Saunders. Edit Producer: Emma Corsham.Copyright: Rethink Audio / Olly Mann 2023. Hosted on Acast. See acast.com/privacy for more information. Learn more about your ad choices. Visit podcastchoices.com/adchoices