In this episode, Eric Helms is joined by returning guest, his fellow 3DMJ coach and WNBF Pro bodybuilder, Alberto Nuñez, who is also the male WNBF athlete rep. In addition, they are joined by first time guest Steff Noble, a WNBF Figure pro, experienced coach, and president of WNBF UK. The trio first reflects on what was arguably the most competitive natural bodybuilding season to date, and the overall state of drug free bodybuilding, which in many ways is flourishing. There is more interest, higher competitive levels, higher productive quality in some regions, and in some countries natural bodybuilding is growing faster than enhanced bodybuilding. In North America, while some federations are doing better than others, the market demand for natural bodybuilding is obvious, as the NPC has made a concerted push to enter the natural bodybuilding scene, promoting drug tested shows in the US and Canada (as well as overseas), and even offering the chance to turn pro at the biggest natural events, with promises of drug tested pro shows on the horizon. What does this mean for natural bodybuilding? Is this a good thing, a threat, the beginning of a new era, or the beginning of the end? Further, what does the natural bodybuilding community need to do collectively to secure its future? Join us in this episode as we review not only the 2024 natural bodybuilding season, but discuss the future of the sport. The MASS crew records Iron Culture LIVE on YouTube, every Monday night at 7pm eastern time. Be sure to join us for a future episode and say hello in the live chat! If you'd like to submit a question or topic for us to address on an upcoming episode, please use this link: https://massresearchreview.com/office... Time stamps: 00:00 (Re)-introducing Berto and Steff while Helms discusses 'sports' 04:15 Steff's WNBF World's recap and natural bodybuilding journey 10:35 The differences and similarities between the UK and US bodybuilding scenes (with some Eric seed-planting) 17:14 Berto's WNBF World's experience and the rising standard of bodybuilding 24:22 Regional differences in bodybuilding 36:09 The promoting and production of shows 46:00 The shift in the bodybuilding athlete mindset 51:31 The growth of the sport and increasing number of federations 59:12 Discussing comparisons with Powerlifting 1:13:40 Time for natural bodybuilding to adapt or die 1:26:03 Final perspectives on the future of bodybuilding 1:33:00 Closing out