The change: cutting expenses. Wistia was on track to lose $3 million per year when the founders bought out their investors with borrowed money. Chris Savage & Brendan Schwartz told me that meant the Wistia team had to be maniacal about cutting costs. But why couldn’t they do it before? And cutting expenses isn’t enough to grow a business? What else did they do? Catch the interview and see.

Chris Savage & Brendan Schwartz are cofounder of Wistia, the video marketing platform for businesses.

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